Does online reputation really matter? If someone told you to guard your online reputation like your life depends on it, what would be your reaction? I know most people will say that whatever the online platforms have about them, does not really matter. Well, here is how much it matters, online reputation is so important that we have companies that have come up just for the purposes of managing online reputations for both individuals and organizations. This clearly tells you that you should be conscious about what is out there on the internet about you more than everyone else. “The internet never forgets” is a common yet a true phrase. This tells you that whatever you post on the internet, will always be there irrespective of whether you delete it or not.
Most of us, if not all are very fond of using social media. The most commonly used social media platforms such as twitter, Facebook, Instagram, LinkedIn, YouTube, along with Yelp and Angie’s List. These platforms are very helpful and if not used properly, they can be your downfall. How? Probably the question you are asking at the moment. Let me break it down to you.
When it comes to conducting a business, online reputation is very important for the business to be successful. When you come across a new product or company you need to know more about, the easiest and most commonly used option is searching for the item at hand over the internet. What happens if most people have given negative reviews or comments about your business or organization? You end up losing more clients even before you get them. Eventually, your business will incur loses more than profits and end up failing. That there is the power of social media and business. On the other hand, a good online reputation can make your business or organization grow beyond your expectations.
It has become a common practice for people to do background checks online before offering jobs or before engaging in contracts with other parties. This means that your online reputation can determine whether you will land that job that you want or the contract that you bid on.
To sum it all, you should be in control of the online conversations about you whether you are an individual or an organization. Controlling the narrative enables you to be in charge thus enabling you to truly make people see exactly who you are.